Category: Marketing

SEO 101: The Beginner’s Guide to Search Engine Marketing

SEO 101: The Beginner’s Guide to Search Engine Marketing

If you’re a beginner to search engine marketing, this post is for you! SEO 101 will provide you with definitions and explanations of the various components that make up SEO. We’ll help you understand what it takes to get your website ranking at the top of Google’s organic results pages. Read on to dive into our discussion about keywords, page titles, meta descriptions, backlinks, and more!

– Keywords in SEO – Page Titles and Meta Descriptions – Backlinks and Anchor Texts – Social Media Presence and Personal Branding

What is SEO? Ask a room of ten marketers what search engine optimization, or “SEO” for short, means. Chances are you’ll get eleven different answers with the only common ground being that it has something to do with keywords. It doesn’t matter how much you spend on advertising when your site traffic isn’t coming from organic results pages! If all this sounds unfamiliar to you, this blog post is for you!

We’ll start with the basics. Once we’ve gone through that, we’ll move on to some more advanced topics such as keywords and anchor texts. Our goal is to give you a good overview of SEO so your website can rank higher in Google search results pages (SERPs).

Keywords are one of the most important parts of SEO because they drive organic traffic to sites. The words people type into google when looking for something will dictate which websites show up first in relevant SERPS. For example, if someone types “best electric toothbrush” then all things related to best electric toothbrushes would show up at the top of those SERPS while other websites may not be ranked as highly or even listed at all.

Page titles and meta descriptions are also very important when it comes to SEO because they help people find your site in SERPS (whether or not you rank number one). If someone is looking for “best electric toothbrush” then a good page title might be something like “Best Electric Toothbrushes: Reviews & Buying Guides.” The meta description would include whatever text from the post that solves their search query, which could read, “Looking for the best electric toothbrush? Read reviews of different models here!”

Backlinks can come from many places such as social media posts linking back to your site or guest blogging on other websites with links out to yours. A link is just text hyperlinked by some form of anchor text (e.g., a phrase) that tells the search engine where to go for more information on a particular subject. Anchor text is usually highlighted in bold or italics font and typically matches what people type into google when looking for something online, so it’s important to include words like “best electric toothbrush” instead of phrases such as “here’s my site!”

If you’re new to SEO, chances are high that your website doesn’t have many backlinks yet. It takes time and effort to build up this kind of natural link profile – but don’t worry about doing all the heavy lifting yourself! You can also use paid advertising services (such as Google Adwords) which will allow you to pay per click to advertise your website on google.

SEO is a complicated but important field that has the power to make or break any website’s performance in SERPS, so it pays off to learn as much about SEO as possible! You’ve probably noticed that this post is much longer than your average blog post. But the fact of the matter is, SEO can be a very complicated topic and it pays off to learn as much about it as you possibly can! There’s no shortage of information available on how search engines work or what they rank websites for- but even if you’re an expert in these areas, there are always new techniques to try out and strategies to implement. If you want help with any aspect of digital marketing strategy (or just have questions), don’t hesitate to reach out- the team at Search Jam would love nothing more than to partner with you!

How to Use Twitter Marketing?

Twitter is one of the best social networks, and it has the potential to be a powerful marketing tool. Twitter can help you increase your following, develop relationships with key influencers in your industry, boost traffic to your website, and more. In this blog post, we will show you how to use Twitter marketing for business success!

With more than 145 million active daily users, Twitter should be part of your social media marketing strategy. Twitter can help you reach a large audience and generate traffic to your website, but it won’t just happen on its own. To use Twitter for business success you need to put in the work!

The first thing that needs to change is how you think about Twitter. It’s not just for chatting with other people or famous people, it’s for sharing content with your audience and growing awareness.

“If you’re not tweeting to reach new audiences, then stop,” said Jeremiah Owyang in his book “The Social Media Bible.” If someone is looking for information on a topic that they care about, Twitter can be a great way to connect them with the right content.

You can post a link to your blog posts or share any type of informational article with your followers on Twitter. Many people are just scrolling through their feed, looking for interesting articles that they might not have found otherwise!

How to create a Twitter marketing strategy?

You should always approach social media in a way that is in line with your business objectives. Understanding how the platform works and how your audience interacts with it will help you set the right goals and objectives for your marketing strategy.

The same goes for Twitter – if you’re using it just to connect with other people, then stop! But if you’re using it as a tool that’s helping reach new customers or gain more followers, keep going.

Audit your accounts

Does your organization already have an existing Twitter account? Is it used for marketing purposes? If you’re the only one with access to your account, then you need to audit its contents.

If not, are people responsible for what is being published on this social media platform?

Find out how your organization’s Twitter accounts can be better used and take advantage of their full potential.

Identify who’s doing the work

If there is no clear answer as to how and why certain tweets or posts were created, then find out what needs to happen so that it can be done properly.

Set goals

Success on any social media platform begins with having clear, measurable goals in mind. What are your goals? How will you measure success? What do you want to achieve by using Twitter for marketing purposes?

Check out the competition

Don’t forget to review the Twitter accounts for your industry competitors and see what they’re up to.

The advantages are that Twitter is a very social website, so when your follower’s retweet or share posts on their timeline, not only do more people become aware of your message but those same people may also click through.

Create guidelines

You need a social media style guide to keep your communications clear and consistent. Guidelines can help you and your team stays on message.

Make a content calendar

Planning your content takes a little bit of time upfront but it pays off in the long run by keeping you focused and on message.

Create a social media calendar that lists content ideas, themes, topics as well as corresponding hashtags to use for each month of the year.

Build an engaged audience

It’s not possible to build followers without first building your own Twitter account with interesting content that people will want to follow.

Build your following by posting interesting content on a regular basis, engaging in conversations with people, and most importantly asking for retweets of the great things that you believe other people may find valuable too.

Create quality tweets

Quality is everything when it comes to tweeting. Your followers will be drawn more to positive posts than negative ones, so make sure you are tweeting about things that will create a positive reaction.

Post regularly

Don’t post at the same frequency day after day or your followers may get bored and forget to pay attention when they do check in with your tweets. Instead, mix up how often you tweet – for example by posting more during work hours if your followers are mostly from the US.

Post at a consistent time

If you post consistently, your followers will know how often to expect updates on their feed and when they should check in with your tweets. Your tweets will also be more likely to show up if everyone’s following different people and using Twitter as an app for notifications of new content.

Measure your impact

You need to be regularly evaluating your efforts and checking your progress against those SMART goals you set. Use your analytics to see how many clicks you’re getting from the links in each tweet and how much engagement they generate. You can then make tweaks accordingly, with this information as a guide.

Affiliate Marketing How It Works?

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own efforts. The affiliate can be an individual, company, organization, or both that has signed up with the merchant to receive commission for referring new customers (affiliates) via their personal site and/or social media channels. In this blog post we will discuss affiliate marketing how it works such as what are affiliates? And why should you sign up and promote your website using affiliate programs?

What Is Affiliate Marketing?

Affiliate marketing is the process of earning a commission by promoting products and services, typically your own. Affiliates are often bloggers who have large audiences of potential customers (ie: followers) that can be reached at the click of an affiliate link posted on their blog or website.

How Does Affiliate Marketing Work?

Because affiliate marketing works by spreading the responsibilities of the sale between two or more parties, affiliate marketing is a great way to market and advertise your product/service.

To make this work, three different parties must be involved:

•Seller and product creators.

•The affiliate or advertiser.

•The consumer.

Seller and product creators.

The seller, whether a solo entrepreneur or large enterprise, is in charge of creating a product or service to sell. They are typically the one who will be generating income from that sales

The seller and retailer can decide on their own how they want to handle customer service, marketing, returns, warranties etc., but it’s important for affiliates to know what they’re getting involved with before signing up with any affiliate.

The affiliate or publisher.

Also known as a publisher, the affiliate can be either a person or company that has a website, blog, social media account or newsletter. Publishers are responsible for mentioning the affiliate product and driving traffic to it.

The consumer.

For consumers unfamiliar with affiliate marketing they’ll typically have no idea what an affiliate is until they see one of their products being promoted as part of a commercial message.

How Do Affiliate Marketers Get Paid?

A quick and inexpensive method of making money without the hassle of actually selling a product. When a visitor to the affiliate’s site clicks on an advert or link and makes a purchase from the merchant website. The affiliate marketer is rewarded with either:

-A share of that sale (usually 50%) which they receive after having their account approved by the merchant. -A recurring commission for every referral visit made to the merchant’s website.

The affiliate marketer may be either an individual, a company or organisation that has signed up to sell products as part of an affiliate programme on behalf of the merchant.

An affiliate is paid for each visitor they refer to a site and any subsequent purchases made by those visitors within a specified time frame.

Affiliate Marketing Pros: There are many benefits associated with affiliate marketing such as easy start-up costs, full ownership of company blog content (revenue), possible earnings from referral purchases made by affiliates you sign up, no technical skills needed to create content, affiliate marketing is easy without hours of work.

Affiliate Marketing Cons: One con with affiliate marketing is that you have less control over the product or service being marketed and your commission will vary depending on the sale price of what you are promoting.

The Future Of Affiliate Marketing?

More people are turning towards affiliate marketing to help promote their business.

Affiliate marketing is not for everyone, but it’s worth looking into if you want to make a little bit of money on the side and learn about affiliate marketing at the same time!

Why Be an Affiliate Marketer?

Here are the reasons to become an affiliate marketer:

Passive income – While any regular job requires you to be at work to make money, affiliate marketing offers a chance to work on your business while you are at home.

Make money online – The internet offers an opportunity for everyone to make some extra cash, affiliate marketing is a way to do that.

Learn about the industry and how affiliate marketers operate – This is a great niche if you want to learn more about the latest trends in web design.

No customer support– Individual sellers and companies offering products or services have to deal with their consumers, affiliate marketers work with the company’s website, which means that they do not have to deal with customer support.

No overhead– You can start an affiliate marketing business in your spare time without any setup costs or worries about machinery breaking down.

Work from home – Affiliate marketers are able to stay at home and make money while doing something they would be doing anyway- browsing the internet.

What is Engagement Marketing?

What is engagement marketing? Engagement marketing is a buzzword that has become popular in the past few years. It’s called “engaging” because it involves building relationships with customers and prospects through various means such as social media, email, blog posts, and phone calls. The goal of engagement marketing is to create long-term relationships with customers by developing trust rather than just trying to sell them something.

Engagement marketing is the use of strategic, resourceful content to engage customers and prospects. Engaging with customers in a one-to-one way can help companies build long-lasting relationships that are more valuable than just trying to sell something every time you interact with someone on social media or email.

When you implement engagement marketing, you create meaningful interactions with people who want to hear what you have to say and are open to hearing your message.

The goal of engagement marketing is not just about trying to sell something every time you interact with someone on social media or email, but rather creating long-term relationships through a trust by providing relevant information that the customer wants.

Engagement Marketing vs Traditional Marketing

– Traditional marketing is a one-way broadcast, where the company tries to sell its product or service.

– Engagement Marketing requires an active listener and long-term strategy.

What are the common problems that engagement marketing can solve?

Build better brand awareness – Brands in novelty and B2B industries feel that they need to be more active on social media channels.

Number of customer loyalty – The number of customers who are loyal is increasing, and brands want to ensure that those people stay with them for the long term.

Marketing tactics aren’t generating any interest – No matter what your product is, if you can align it with what people are talking about, you will have a better chance of getting their attention.

Not creating better preference for your brand – Once you’ve established awareness, you need to establish a preference. Successful content marketing creates a preference for a brand, product or service.

Need to be more effective with your marketing budget – Brands don’t want their money going to waste on ineffective tactics that won’t generate any interest in what they are selling.

Increased ROI for advertising budgets – Marketing teams have always been under pressure to spend the company’s money wisely.

Components of engagement marketing

Implementation of an effective engagement marketing strategy is relatively simple when you have all of the right tools and pieces in place.

Engaging people based on what they do – Rather than assuming that people are going to engage with your content just because you put it out there, make sure that the engagement is based on what they do.

Engaging people toward an outcome – Once you’ve acquired a customer, what do you want them to do next? your new goal is to create a long-term, reciprocal relationship of value.

Engaging through social media networks – Social networks are popular because they give users the chance to share their thoughts and ideas instantly and without boundaries or limitations.

Engaging people as individuals– Whether you’re talking to a CIO about software or a grandparent about their favorite recipes, you need to engage them as an individual.

Return on investment (ROI) of a successful engagement marketing program

Your revenue will show the results if you target your customers in the right way.

Engagement leads to trust – Engaging with your customers and prospects over time builds their trust for your company, which is an integral part of any long-lasting relationship. The return on investment (ROI) of a successful engagement marketing program will be reflected in revenue.

The importance of feedback from engaged audiences  – Feedback can have a profound influence on your business. In fact, it’s what makes engagement marketing so powerful- the ability to respond in real-time and make changes as needed or desired by customers.

Engagement marketing leads to measurable success– 80% of marketers report a measurable lift from their engagement marketing program.

The best measurement for your campaign is a combination of metrics across all channels, including social media posts, website visits and blog post content views.

Planning, implementing and measuring an engagement marketing campaign

– Planning is the most important step in implementing a successful engagement. Start with defining your goals, target audience, budget, timeline and what metrics you want to track for success.

– Implementing should include having clearly defined tactics such as social media posts, blog content or emails that will engage consumers on and optimizing your engagement marketing efforts.

– Monitoring should be a part of any great engagement marketing campaign, to measure what works and what doesn’t work in your campaigns.

Rolling out an engagement marketing program can be a lot of work, but you’ll get out of it what you put in.

Map and develop your buyer personas and journeys– Determine what kind of information your current and future buyers need to make a purchasing decision. Map the stages of your buyer’s journey to identify what content you need for each stage and create an engagement marketing plan that will help them through every step on their path from awareness, interest, evaluation and purchase.

Develop your brand voice– You need to define your brand’s voice , both what it is and what it isn’t. This will help you create content that matches your tone, providing a consistent message to your target audience as well as helping them identify with the company

Develop an editorial calendar- A list of all planned posts in advance helps ensure there are no gaps or overlaps in coverage while also ensuring your marketing efforts pay off.

Brainstorm and flesh out your context mix– Planning and creating new strategies for the different stages your audience will go through.

Develop content– The most important thing you need to do before launching any engagement marketing campaign is created and publish compelling, interesting engaging content that speaks what are all of the customer’s needs during these various stages in their purchase process

Analyze data and make changes based on insights– You should always be monitoring data to see what areas are not performing as well and then make changes accordingly.

What is EDM Marketing?

EDM stands for Electronic Direct Mail. This form of marketing is mainly used by companies and brands to build loyalty, build brand awareness and increase sales.

EDM is a form of marketing that can be automated, meaning it doesn’t require any human input from those who are being marketed to or by the company on social media platforms.

EDM is defined as a marketing form used by companies and brands to target large groups of clients or customers with personalized messages and offers. These methods of communication can be done through text, pictures or videos that are sent to mobile phones or tablets via email or social media platforms like Facebook and Twitter.

EDM works well for marketers because it’s easier than other forms of marketing such as TV commercials, newspapers ads, etc., which usually reach a smaller number of people. With EDM, marketers can reach a larger group of clients or customers with personalized messages and offers to encourage them to purchase something from the company.

EDM is also advantageous because it’s less expensive than other forms of marketing such as TV commercials, newspaper ads, etc., which usually cost more money in order for companies and organizations to reach the same number of people.

Companies and organizations can use EDM as a way to promote their products or services at an affordable rate, which is what makes it so popular among marketers today.

EDM Marketing has been around for decades but only recently did it really catch on with companies because its benefits are now more well known.

EDM marketing vs email marketing: What’s the difference?

What the difference is between EDM marketing and email marketing? There are many similarities between EDM marketing and email marketing. Both can be used to promote a company’s product or service as well as increase brand awareness among consumers.

The main difference is that while both forms of marketing focus on the same goals, they do so in different ways:

EDM Marketing provides customers with what they need, which is much more than just a product or service.

Companies that use email marketing are focused on getting the customer to buy something in order for them to make money while companies who use EDM marketing have a completely different philosophy. They believe in giving their customers what they need to make them happy before asking for anything in return.

EDM Marketing is a more passive form of marketing which means that the company does not have to push its product onto people using fancy emails or advertisements and wait for a response, but instead sends out messages periodically with useful information about what would be best suited for the customer.

This is what makes EDM marketing so successful because it is a personalized experience that enhances the customer’s satisfaction and loyalty to the company, meaning that they are more likely to buy from them in the future due to their previous positive experiences with them.


The philosophy of EDM marketing has been proven very effective by many companies such as American Eagle, which has increased its sales by 20% over the last three years.

Top Reasons to Use EDM Marketing in Your Marketing Strategy

It’s not intrusive.

It doesn’t interrupt customer’s time or attention span with a constant barrage of messages and it provides them the information they are looking for when they need it rather than requiring them to search out additional sources on their own.

It’s cost-effective

According to a recent DMA research, email ROI is on the rise, so that for every $1 spent on email marketing (including EDM) in 2018, you can expect a $43 return.

It can go anywhere

You don’t have to be present in a physical location, and you can target your message to fit the needs of any audience or demographic group that might want what you are selling. You also have the option of segmenting customers based on how much they spend with your company, what products they like best.

It enables you to earn people’s trust

For starters, if you’re able to send someone an email, you’ve got their attention, and they know that the message will be brief.

Easy to track and measure

One of the golden rules of digital marketing is to track and measure what you are doing. As an EDM marketer, your job will be to create a set of measurable goals for the campaign and then track them constantly.

It’s not spam

The last thing any company wants is to have its customers shut their inboxes down because they get so many messages from other companies that they can’t find what they want.

It’s easy to personalize

Personalize the emails you send out by using the information that you have about your customer or potential customer. That way, they’ll be more likely to open and read what you write.

The Most Effective Types of Emails for EDM Campaigns

Here are the most common and most effective types of emails for both e-commerce and non-ecommerce business situations, in which EDM can be particularly effective:


•Special offers

•New arrivals/product launches


•Sale reminders

•“We miss you” emails


•Case studies/testimonials

•Company newsletters

•Event information

•Industry news

•Tips & tricks

When should you use EDM marketing?

If you think email marketing alone isn’t enough to get you the results you need, you might want to consider EDM marketing.

EDM is not a panacea; it won’t solve all of your problems or make everything go right for you, but it’s still worth trying because the investment required is minimal and the potential benefits are substantial.