Twitter is one of the best social networks, and it has the potential to be a powerful marketing tool. Twitter can help you increase your following, develop relationships with key influencers in your industry, boost traffic to your website, and more. In this blog post, we will show you how to use Twitter marketing for business success!
With more than 145 million active daily users, Twitter should be part of your social media marketing strategy. Twitter can help you reach a large audience and generate traffic to your website, but it won’t just happen on its own. To use Twitter for business success you need to put in the work!
The first thing that needs to change is how you think about Twitter. It’s not just for chatting with other people or famous people, it’s for sharing content with your audience and growing awareness.
“If you’re not tweeting to reach new audiences, then stop,” said Jeremiah Owyang in his book “The Social Media Bible.” If someone is looking for information on a topic that they care about, Twitter can be a great way to connect them with the right content.
You can post a link to your blog posts or share any type of informational article with your followers on Twitter. Many people are just scrolling through their feed, looking for interesting articles that they might not have found otherwise!
How to create a Twitter marketing strategy?
You should always approach social media in a way that is in line with your business objectives. Understanding how the platform works and how your audience interacts with it will help you set the right goals and objectives for your marketing strategy.
The same goes for Twitter – if you’re using it just to connect with other people, then stop! But if you’re using it as a tool that’s helping reach new customers or gain more followers, keep going.
Audit your accounts
Does your organization already have an existing Twitter account? Is it used for marketing purposes? If you’re the only one with access to your account, then you need to audit its contents.
If not, are people responsible for what is being published on this social media platform?
Find out how your organization’s Twitter accounts can be better used and take advantage of their full potential.
Identify who’s doing the work
If there is no clear answer as to how and why certain tweets or posts were created, then find out what needs to happen so that it can be done properly.
Success on any social media platform begins with having clear, measurable goals in mind. What are your goals? How will you measure success? What do you want to achieve by using Twitter for marketing purposes?
Check out the competition
Don’t forget to review the Twitter accounts for your industry competitors and see what they’re up to.
The advantages are that Twitter is a very social website, so when your follower’s retweet or share posts on their timeline, not only do more people become aware of your message but those same people may also click through.
You need a social media style guide to keep your communications clear and consistent. Guidelines can help you and your team stays on message.
Make a content calendar
Planning your content takes a little bit of time upfront but it pays off in the long run by keeping you focused and on message.
Create a social media calendar that lists content ideas, themes, topics as well as corresponding hashtags to use for each month of the year.
Build an engaged audience
It’s not possible to build followers without first building your own Twitter account with interesting content that people will want to follow.
Build your following by posting interesting content on a regular basis, engaging in conversations with people, and most importantly asking for retweets of the great things that you believe other people may find valuable too.
Create quality tweets
Quality is everything when it comes to tweeting. Your followers will be drawn more to positive posts than negative ones, so make sure you are tweeting about things that will create a positive reaction.
Don’t post at the same frequency day after day or your followers may get bored and forget to pay attention when they do check in with your tweets. Instead, mix up how often you tweet – for example by posting more during work hours if your followers are mostly from the US.
Post at a consistent time
If you post consistently, your followers will know how often to expect updates on their feed and when they should check in with your tweets. Your tweets will also be more likely to show up if everyone’s following different people and using Twitter as an app for notifications of new content.
Measure your impact
You need to be regularly evaluating your efforts and checking your progress against those SMART goals you set. Use your analytics to see how many clicks you’re getting from the links in each tweet and how much engagement they generate. You can then make tweaks accordingly, with this information as a guide.