If you’re a beginner to search engine marketing, this post is for you! SEO 101 will provide you with definitions and explanations of the various components that make up SEO. We’ll help you understand what it takes to get your website ranking at the top of Google’s organic results pages. Read on to dive into our discussion about keywords, page titles, meta descriptions, backlinks, and more!
– Keywords in SEO – Page Titles and Meta Descriptions – Backlinks and Anchor Texts – Social Media Presence and Personal Branding
What is SEO? Ask a room of ten marketers what search engine optimization, or “SEO” for short, means. Chances are you’ll get eleven different answers with the only common ground being that it has something to do with keywords. It doesn’t matter how much you spend on advertising when your site traffic isn’t coming from organic results pages! If all this sounds unfamiliar to you, this blog post is for you!
We’ll start with the basics. Once we’ve gone through that, we’ll move on to some more advanced topics such as keywords and anchor texts. Our goal is to give you a good overview of SEO so your website can rank higher in Google search results pages (SERPs).
Keywords are one of the most important parts of SEO because they drive organic traffic to sites. The words people type into google when looking for something will dictate which websites show up first in relevant SERPS. For example, if someone types “best electric toothbrush” then all things related to best electric toothbrushes would show up at the top of those SERPS while other websites may not be ranked as highly or even listed at all.
Page titles and meta descriptions are also very important when it comes to SEO because they help people find your site in SERPS (whether or not you rank number one). If someone is looking for “best electric toothbrush” then a good page title might be something like “Best Electric Toothbrushes: Reviews & Buying Guides.” The meta description would include whatever text from the post that solves their search query, which could read, “Looking for the best electric toothbrush? Read reviews of different models here!”
Backlinks can come from many places such as social media posts linking back to your site or guest blogging on other websites with links out to yours. A link is just text hyperlinked by some form of anchor text (e.g., a phrase) that tells the search engine where to go for more information on a particular subject. Anchor text is usually highlighted in bold or italics font and typically matches what people type into google when looking for something online, so it’s important to include words like “best electric toothbrush” instead of phrases such as “here’s my site!”
If you’re new to SEO, chances are high that your website doesn’t have many backlinks yet. It takes time and effort to build up this kind of natural link profile – but don’t worry about doing all the heavy lifting yourself! You can also use paid advertising services (such as Google Adwords) which will allow you to pay per click to advertise your website on google.
SEO is a complicated but important field that has the power to make or break any website’s performance in SERPS, so it pays off to learn as much about SEO as possible! You’ve probably noticed that this post is much longer than your average blog post. But the fact of the matter is, SEO can be a very complicated topic and it pays off to learn as much about it as you possibly can! There’s no shortage of information available on how search engines work or what they rank websites for- but even if you’re an expert in these areas, there are always new techniques to try out and strategies to implement. If you want help with any aspect of digital marketing strategy (or just have questions), don’t hesitate to reach out- the team at Search Jam would love nothing more than to partner with you!